Township’s plan for new street signs hits the road

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Grand Blanc Township officials worked with Action Traffic to design new signs for all 32 entry points into the township as part of community rebranding efforts. The problem is that the Genesee County Road Commission says the signs must be green with white lettering, which would limit the impact of the green and blue logo. Courtesy picture

LARGE WHITE TWP. — Grand Blanc Township officials are hoping the Genesee County Highway Commission will give them a little wiggle room when it comes to new township signs.

Township staff and the Board of Directors have worked diligently for months to create a brand image for the community.

As part of this overall effort, Action Traffic Maintenance has designed new signs to be placed at all 32 entry points in the township.

The signs feature blue and green lettering and graphics on a white background. The problem is that because the signs will be installed in county rights-of-way, the highway commission retains authority over the details, including colors and font. And the highway commission said the signs must be green with white lettering to comply with state regulations.

“We have been advised that the white signs will not conform to the Uniform Code for Information Signs within the highway commission’s right-of-way,” Superintendent Dennis Liimatta said.

“We’re still investigating this because we love how our logo looks on the white background and have had white ‘Welcome to Grand Blanc Township’ signs in the township since 1983.”

There are, in fact, non-compliant signs in many communities across the county, and no one has either noticed or looked the other way, until now.

“I’m pretty sure the road commission went through Grand Blanc township,” Liimatta said. “If we hadn’t said anything, they still wouldn’t have noticed.”

Jeff Sears, director of township utilities, and supervisor Scott Bennett are working with the highway commission to try to find a solution that will satisfy both entities.

Sears said he also plans to review it for himself, as the signs are only informational and not directional.

“I’m doing further research myself to see if there are any ways around this, any shortcomings,” he said. “Hopefully we can get some support for these particular signs.”

Liimatta said the white signs pose no danger to motorists and he hopes the county will allow them to be installed.

“We hope they see it our way,” he said. “We are really ready to go. We wanted to put them in place, it’s part of our rebranding of our whole image. We want our brand, our image, to be consistent. It’s all part of the strategic plan. If we have to comply, I guess we will have green and white signs. But hopefully we can prevail on that.

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