THE JAMES B. BEAM DISTILLATION COMPANY INTRODUCES HARDIN’S CREEK™, A NEW SERIES OF UNIQUE AND RARE LIMITED EDITION WHISKIES ROOTED IN THE HERITAGE OF THE BEAM FAMILY

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Hardin’s Creek is an ongoing series of annual releases, featuring some of James B. Beam Distilling Co.’s rarest and most unique liquids and based on the rich experience and expertise of James B. Beam Distilling Co. Each set of releases will showcase the breadth and depth of James B. Beam Distilling Co’s whiskey-making credentials, including age, blend, mash bill, distillation, barrels, rackhouse locations , etc. inaugural this year Hardin’s The Creek Series will launch with two expressions: Jacob’s Well™ Kentucky Straight Bourbon Whiskey, a thoughtful blend of two ultra-aged bourbons, and Colonel James B. Beam™ Kentucky Straight Bourbon Whiskey, a carefully crafted young whiskey.

“We couldn’t be more excited to launch Hardin’s Creek, especially after the refresh of the James B. Beam Distillery and the opening of the Fred B. Noe Distillery. It took a long time and I can’t wait to share it with the world,” said Freddie Noah, the new master distiller of the Fred B. Noe distillery. “Every detail, from assembly techniques to labels, is inspired by centuries of our family’s history, paying homage to our heritage while looking towards our future.”

The Fred B. Noe Distillery has been aptly named after seventh generation master distiller Fred Noe, with the intention of producing innovative new-to-the-world products as part of the next generation of whiskey such as Little Book® and Booker’s®. On May 12, 2022, Freddie Noah was officially named Master Distiller of the Fred B. Noe Distillery, announced by his father Master Distiller Fred Noe. This is significant because this is the first time in Beam’s history that two family members have worked side-by-side and shared the title of Master Distiller at the James B. Beam Distilling Co. property in Clermont, Kentucky.

Today, the name Beam is synonymous with bourbon, and it all started with Johannes Jacob Beam, the ancestor of America’s first bourbon family. In 1795, Jacob Beam took root in the foothills of Western Kentucky. He started with a solid but humble well to draw water from a nearby stream. This water fed a mill – the mill for grinding the cornfields – which formed by Jacob Beam first musts. This stream – Hardin’s Creek – became the first source of his family’s lasting legacy.

For real-time information on Hardin’s Creek, we encourage consumers to follow @HardinsCreek on Instagram. Both limited-edition expressions will be available at retail and in bars and restaurants across United States beginning July 2022.

Hardin’s STREAM
JACOB’S WELL KENTUCKY PURE BOURBON WHISKEY

Jacob’s Well is a thoughtful blend of two ultra-aged expressions: a 16-year-old traditional bourbon and a 15-year-old high rye bourbon blended to achieve a depth of flavor unmatched in Beam’s history. This edition pays tribute to the first family distiller, Jacob Beamand the well he built in 1795. What first served as a source of water would later represent a legacy built from generation to generation as the inspiration behind this first limited-edition bourbon. Freddie Noah he distilled it using precious casks laid down years ago by other hands, which he then intuitively hand-selected, blending centuries of expertise with a vision for the future. Old whiskeys passing into new hands – into yours.

“Jacob’s Well is one of the best bourbons from this distillery,” shared Freddie Noah.

JACOB’S WELL | 54% ABV | Suggested retail price: $149.99
COLOR Rich amber with burgundy highlights
NOSE Sweet vanilla and caramel paired with notes of rich oak
PALACE Oak and Arctic char paired with stone fruit
TO END Sweet with lingering vanilla and brown candy notes

Hardin’s STREAM
COLONEL JAMES B. BEAM KENTUCKY PURE BOURBON WHISKEY

The repeal of Prohibition ushered in a new era of opportunity and Col. James B. Beam was quick to seize the moment. Undertake to rebuild what had been lost and to continue to develop it. It only took Colonel 120 days James B. Beam, also known as Jim Beam, to relaunch the Clermont distillery – proof that quality is not necessarily a function of time. In honor of the Colonel’s legacy, Colonel James B. Beam was crafted. The limited-edition two-year-old whiskey achieves a depth of flavor usually reserved for more mature bourbons by removing it from the still at a lower proof of distillation, imparting more flavor from the fermentation process and letting the characteristics of the cask shine through. at a younger age. In making this whisky, Freddie Noah was inspired by the style of bourbon the Colonel was making on Day 121: low proof of distillation for fuller flavor, ensuring the rich complexity of young whiskey remains intact.

“Colonel James B. Beam is made to change the perception of what a bourbon is and can be,” shared Freddie Noah.

COLONEL JAMES B.BEAM | 54% ABV | Suggested retail price: $79.99
COLOR Amber gold
NOSE Robust notes of vanilla and caramel
PALACE Deep and complex flavors of vanilla, nuts and oak
TO END Long and ample finish

Jacob’s Well and the Colonel James B. Beam are best enjoyed neat or served over a large cube of ice in a lowball glass where their complex flavors can be enjoyed with every sip. But like Fred and Freddie Noah like saying, everyone should drink their whiskey as they see fit.

ABOUT FRED B. NOE DISTILLERY

Hardin’s Creek is made at the Fred B. Noe Distillery, dedicated to seventh generation Master Beam Distiller Fred Noe and run by Noe’s son, Freddie Noah, the master distiller of the Fred B. Noe distillery. Celebrating the James B. Beam Distilling Co. ethos of Genuine in the Making, it embodies the tireless and timeless commitment to honor, elevate and pioneer what American whiskey should and could be. The new distillery provides space for experimentation and continued exploration of the future category of American whiskey. It will also offer experiential learning through distillation sessions and seminars with Freddie Noah, hands-on activities in the mixing lab, and a tasting bar to sample new and upcoming innovations for select members of the trade. Additionally, a state-of-the-art classroom for the University of Kentucky®’s James B. Beam Institute for Kentucky Spirits will be housed at the Fred B. Noe Distillery, where future leaders of America’s whiskey industry will gather to learn. authentic artisanal whiskey making by the experts at the James B. Beam Distilling Company.

The distillery is powered by renewable energy through a high-efficiency electric boiler and the purchase of Renewable Energy Certificates (REC). It also produces many of James B. Beam Distilling Co’s well-known and award-winning brands, including Freddie’s famous Little Book. ® Whiskey annual series of blends, Booker’s® Bourbon and Baker’s® Bourbon.

About Beam Suntory

As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers around the world call on the company’s brands, including iconic Jim Beam® and Maker’s Mark® bourbon brands and Courvoisier® cognac, as well as world-renowned premium brands such as Basil Hayden®, Knob Creek® and Legent™ bourbon; Yamazaki®, Hakushu®, Hibiki® and Toki™ Japanese whisky; Scotch Whiskey Teacher’s, Laphroaig® and Bowmore®; Canadian Club® whiskey; Hornitos® and Sauza® tequila; EFFEN®, Haku® and Pinnacle® Vodka; Gin Sipsmith® and Roku™; and premium On The Rocks cocktails.

Beam Suntory was formed in 2014 by combining the world leader in bourbon and the pioneer of Japanese whiskey to form a new company with a deep heritage, a passion for quality, an innovative spirit and a vision of Growing for Good, which now includes its transformative sustainability strategy, Proof Positive. Based at Chicago, Ill.Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information about Beam Suntory, its brands and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

Enjoy responsibly. Hardin’s Creek™ Jacob’s Well Kentucky Straight Bourbon Whiskey, 54% Alc./Vol.; Hardin’s Creek™ Colonel James B. Beam Straight Bourbon Whiskey, 54% Alc./Vol.© 2022 Beam Suntory Import Co., Chicago, IL.

SOURCE Beam Suntory

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